We have released 2 new reports that offer useful insights into your customer trends.
Average Spend Per Customer:
This report shows you what your customers are spending on average per visit to your salon or spa. We group these by services and retail purchases, and then provide a second average which includes services, retail purchases, and gift card purchases.
To access this report, go to 'My Business', then click on 'Reports'. Choose 'Client Report' as the report type and 'Average Spend Per Visit' as the sub type. You can specify a date range for this report to refine the parameters.
New vs Repeat Customers:
This report will display the total unique visitors that have visited your salon or spa, and then show you the variance between new and existing customers. This is useful for seeing client retention and loyalty.
it is important to specify a shorter date range for this report as it searches for clients that were added between the chosen date range and who have an appointment within the chosen date range. If you choose a date range that is too long, it is likely to find customers that were added within that period and who have booked during that period. It is therefore recommended to run this report on a month-by-month basis.
To access this report, go to 'My Business', then click on 'Reports'. Choose 'Client Report' as the report type and 'New vs Repeat Clients' as the sub type. You can specify a date range for this report to refine the parameters.